About – Gday

I'm
Sarni.

Originally I'm from sunny Australia but landed in London back in 2016. Being a freelance design director and expat, I love meeting new faces and joining forces with all sorts of people and teams to tackle those juicy creative problems. I live for that perfect blend of clever design strategy and top-notch craftsmanship, no matter the size or name of the client. It's what puts a smile on my dial!

Brand campaigns
Package design
Social
Illustration
Visual concepts

Typography
Art direction
Brand identity
Motion
Strategic brand development

Campaign & Creative Equals 2022
Future Leaders

Creative Circle Judge 2022
Design & Craft

Sport Industry Partnership Award 2022
We Are Undefeatable (Sport England & Partners)

Cannes Titanium Lion 2022
Dyslexic Thinking

Campaign Big Awards 2021
Raising Profiles (The Big Issue and Linked In).

Cannes Grand Prix 2021
Raising Profiles

Cannes Lions 2021 - 2x Gold, 2x Silver 2x Bronze
Raising Profiles

D&AD 2021 - 2x Yellow, 1xWood Pencils
Raising Profiles

The One Show - Fusion Pencil
This Girl Can 2020

The Drum Social Purpose Awards
This Girl Can 2020