NIVEA is the world's leading skincare brand, thanks to the brilliant research, creativity, and inclusivity that brought it to life. To showcase its rich heritage and the pivotal role played by consumers in shaping its brand universe, NIVEA commissioned a brand book. We brought it to life by featuring a diverse array of skin types from around the world, seamlessly intertwining them with the brand's values and ethos.
rOle: Lead Design
cLient: Nivea
Communicating the core of a brand through design
The brand book incorporated a translucent dust jacket, which was printed white, symbolising their Crème. This design choice allows the logo to stand out, and the photography beneath the jacket creates the illusion that the product had already sunk into the skin.
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