a sTory Of desIgn

BMW's kidney grille design for the 4 series caused a stir online, with critics claiming that the brand had lost its touch. In response BMW launched the 'Story of Design' campaign, which traced the evolution of the grille design through history. The campaign included a photo exhibition at BMW Goodwood, showcasing the grille's development from 1928 to the present day. Additionally, the digital campaign highlighted key years and photos from the exhibition, presenting them in bite-sized reels and stories that offered a captivating peek into the iconic design element's progression.

 rOle: Design Director, Art Direction & Animation
cLient: BMW

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