a refrEshIng
glObal rebrAnd

When approached by Mikes Hard Seltzer, we discovered a brand disparity between the EU and US markets. Our strategy revolved around unifying the brand through a cohesive tone of voice and typography with a new brand purpose, 'Refreshingly Obvioius'. Collaborating closely with the US branch, we aimed to align the brand world while preserving its essence in both markets.

The US team set about to create a stark white world with contrasting hard shadows, maintaining its appeal to the hard-working American male audience. Simultaneously, they introduced elements to attract a younger market segment, ensuring inclusivity.

In the EU/UK market, we embraced a fresh and fruity color palette for each flavor, with a strong presence of Mike's brand yellow to represent the range. This approach highlighted the product's essence while appealing to a broader consumer base. To embody Mikes' cheeky, carefree attitude, we infused their tone of voice into typography, social media presence, and photography. The reimagined brand now exudes vibrancy, freshness, and a hint of mischief, ensuring its continued success and appeal in the global market.

 rOle: Lead Designer
cLient: Mike's Hard Seltzer

 < Slide the Bar >

Collaborating closely with the US team, we crafted a visually universal design that resonates with audiences worldwide.

Setting Sail in Style

Mikes Hard Seltzer embarked on a thrilling summer cruise to unveil their exciting rebrand. The celebration kicked off with a free canal boat party, where guests indulged in refreshing sips of Mikes while gliding along the tranquil River Lea in East London's Fish Island area. With a backdrop of chill lo-fi beats, the event exuded pure London vibes, captivating both passionate Mikes fans and enthusiastic locals. It was an unforgettable experience, brimming with relaxation, joy, and the essence of Mikes' cheeky spirit.

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