an oRigin rOoted
in natUre
The i3 is the most sustainably manufactured car in the BMW range, made using a vast range of eco-friendly and organic based materials. To celebrate this and tell the story of this exceptional car, BMW asked us to create a short animation that combined sustainability with emotion, efficiency with sportiness, and driving dynamics with state-of-the-art technology. This project granted me the opportunity to merge my passions for illustration and animation, and the client was thrilled with the end product.
rOle: Design Direction, Illustration & Motion
cLient: BMW
© Copyright Just Sarni 2023
