the lOng-awAited reTurn oF spoRt

With the end of the global pandemic finally in sight, the Premier League tasked our team to create an awareness campaign that would encourage a safe return of fans to live sports all over the country. To achieve this we created a visual identity that we supplied as a semi-editable toolkit for anyone who wanted to adopt the campaign. 

rOle: Design Director
cLient: Premier League

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Catering to a diverse audience.

The final toolkit was supplied with a variation of template sizes with added copy and hierarchy suggestions for design layout. Also included was the 'WE'RE FAN READY' logo in varioius formats and colours which was the hero asset that a vast majority of sporting clubs and competitions adapted into thier own brand worlds to support the campaign.

Video made by UK Sports in support of the campaign.

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